While the Persil Activewear Clean Liquid Laundry Detergent is strongly scented, it’s not overpowering. The concentrated ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...

Ever since the invention of washing machines, the process of doing laundry has become rather straightforward. Simply toss the dirty laundry into the machine, fill up the detergent, and let the preset ...

Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to clean up ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The first quarter at German detergent and glue maker Henkel was spotty. Henkel, maker of Persil, on Monday ...

A television advert for Persil washing liquid has been banned over “misleading” claims the product is “kinder to our planet”. The ad, seen in March, showed beaches strewn with litter and then a Persil ...

Winning Gold at The Drum Awards for Design in Posters is LOLA MullenLowe and Persil with Designed. Here is the award-winning case study. Situation: In August 2023, the brand forged a partnership with ...