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Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

The Rorschach Inkblot Test (RIT) was developed in 1921 by Swiss Psychiatrist Hermann Rorschach. While working in an inpatient psychiatric hospital, Rorschach experimented with upwards of 40 inkblots.

In a new study, researchers demonstrate how advertisements can be manipulated to cause overemphasis of a particular feature, and increase the likelihood that a certain product is chosen. Their finding ...

Contrary to common belief that the yawning contagion is associated with empathy, it is in fact, more likely that perceptual sensitivity is to blame, research suggests. Contagious yawning is a ...

The Yau Lab at Baylor College of Medicine investigates how we sense and perceive the world. We use touch as a model system to study how sensory cues are represented and elaborated in the primate ...

If you’ve ever had a miscommunication or failed to comprehend what someone else was trying to say, it could be that your perceptual languages are getting in the way. Discovered by development ...