ARLINGTON, Texas — One of the staple competitions at halftime of the 2023 Dr Pepper Big 12 Championship is the tuition giveaway – where two contestants throw footballs into a massive Dr Pepper can.

The Dr. Pepper challenge during Saturday's Big 12 championship game featured an instant classic, as two college students duked it out for the $100,000 tuition prize. Since Texas was clobbering ...

The No. 19/19 Oklahoma State football team (9-3 overall; 7-2 Big 12) returns to the Dr Pepper Big 12 Championship for the second time in three years this week, facing No. 7/7 Texas (11-1 overall; 8-1 ...

The Big 12 today announced a variety of new in-game entertainment, broadcast and marketing enhancements for the Dr Pepper Big 12 Football Championship Game. The contest will The Big 12 today announced ...

The Big 12 Conference has announced a collaboration with WWE, part of TKO Group Holdings, for the upcoming 2023 Dr Pepper Big 12 Football Championship on December 2nd, held at AT&T Stadium in ...

The Oklahoma State Cowboys are in sight of history heading into AT&T Stadium on Saturday. In the 28th rendition of the Dr. Pepper Big 12 Championship, OSU and Texas will clash one final time as ...

SAN FRANCISCO, Dec. 04, 2024 (GLOBE NEWSWIRE) -- TuneIn, the world’s leader in live audio, is bringing Big 12 fans free coverage of the 2024 Dr Pepper Big 12 Football Championship, featuring the Iowa ...

FOREST GROVE, OR, UNITED STATES, November 15, 2024 /EINPresswire.com/ -- Old Trapper, a leading brand in the beef jerky industry, announces their official sponsorship ...