Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR ...

Every PR practitioner acknowledges that measurement is necessary, and throughout the past decade, it has become increasingly important to the C-suite. A PR Daily 2019 survey reflected that an ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

1. In terms of measurement, how have you seen the role and expectations of the PR department evolve? As technology advances and the media landscape continues to change, PR measurement has to change ...

PR measurement has been a challenge for the PR industry for years. It definitely mattered, but it was often easier to ignore it, letting it sit alongside other tasks that no one wanted to tackle.

Representative AI Generated Image Measurement and Data Analytics—especially in the world of PR, Corporate Communications, and Corporate Brand Reputation—are still not revered. They’re often seen as ...

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR ...