New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, ...
TMCnet

Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities

The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration ...
MediaPost

Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...
RetailBiz

ANZ consumers least likely to opt into brand emails, SMS

ANZ consumers are the least likely to opt into brand emails and SMS among surveyed markets, forcing retailers to rethink how ...
RetailBiz

Intuit unveils new Mailchimp tools for e-commerce growth

Intuit has started rolling out a suite of new Mailchimp product updates aimed at helping e-commerce businesses better connect ...

British shoppers ‘most sceptical’ of marketing communications, according to Intuit report

British consumers are most likely to opt in to email communications, according to a new report from Intuit, the company behind Mailchimp and QuickBooks.

Intuit Inc.: New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...