Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

Opinions expressed by Entrepreneur contributors are their own. Let’s start with definitions. Centralized PR means all press communications going through one authorized channel, often a PR professional ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

The Drum talks to PR professionals about how their communication channel can marry with digital to replace the lack of spend expected in above-the-line by the public sector. With the public sector ...

An online portal offering an outsourced press office service for businesses has been launched by Tim Toulmin, former head of the Press Complaints Commission. MyPressOffice.co.uk is aimed at ...