As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically, to ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter. The online retail giant revealed its latest advertising sales results as part of its fourth-quarter earnings. Meta on ...

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

LONDON, Nov 29 (Reuters) - Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts ...