Public health campaigns may not be the sexiest, but they are important, and catching people's attention can sometimes be a ...

1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was a proponent of the “big idea” ...

(Reuters) -Advertising group WPP Plc named insider Devika Bulchandani as its chief operating officer on Friday, days after announcing the year-end retirement of Andrew Scott. Laurent Ezekiel will ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

Delta chose ad agency Ogilvy & Mather Worldwide to create a new campaign promoting the airline as "simple, stylish, comfortable and affordable," set for launch early next year. Delta chose Ogilvy from ...

League aims to convert World Cup curiosity into long-term fandom, with campaigns rolling out across the 2026 season ...

MACAU Viva Macau, a low-cost carrier based in Macau, has rolled out its first advertising campaign ahead of the airline's launch later this month. Developed by OgilvyOne Worldwide, which won the ...

Piyush Pandey, one of the most transformative figures of the Indian advertising industry, passed away on Friday morning at the age of 70. Pandey, the Executive Chairman and Chief Creative Officer ...