Humans have long been searching for a “magic elixir” to make us smarter and improve our focus and memory. This includes traditional Chinese medicine used thousands of years ago to improve cognitive ...

The more evidence-based we become in our experience engineering, the more efficiently we can obtain real benefits while avoiding quackery and dangerous substances. In the 165 human placebo-controlled ...

Holly has a degree in Medical Biochemistry from the University of Leicester. Her scientific interests include genomics, personalized medicine, and bioethics.View full profile Holly has a degree in ...

In an era of relentless productivity demands and cognitive optimization, the pursuit of mental performance enhancement has spawned a multibillion-dollar industry. While pharmaceutical “smart drugs” ...

Nootropics—for example, caffeine—are compounds that, if used correctly, are safe and can enhance your cognitive performance and mood. You can develop tolerance to some nootropics if you don’t cycle ...

For health reasons, more consumers are drinking alcohol less often and looking instead at a wider selection of beverages. Some are close replacements to alcohol (think Guinness 0.0) but other drinks ...

In today’s fast-paced world, the demand for cognitive enhancement has skyrocketed. Many individuals are in pursuit of ways to boost their brainpower, improve focus, and enhance memory retention. Enter ...