A common misunderstanding about advertising is that all marketeers crave after slots with the biggest audiences. In truth, it's the cheaper spots on smaller channels with a more unique, targeted ...

This week, Apple introduced a new iPhone app to little or no fanfare. But there’s a reason for its quiet release — it isn’t meant for everybody. The app is called Maps Surveyor, and its sole purpose ...

Rita Alan first downloaded the fitness app Strava in 2023 to start tracking her runs before a half marathon. But when a follow request from her crush in her college physics class popped up on her ...

I love trying out new apps on my iPhone, especially those that make my life easier through new features, sleek interfaces, and raw utility. Along the way, I've picked up some niche apps along the way ...

Mobile apps quickly react to global trends. As AI's popularity grew, most mobile developers began implementing it in their products, and it was approved by the Sensor Tower report. In 2025, hundreds ...