A roundup of the latest and greatest saltwater lures that catch more fish inshore, offshore, trolling and jigging. The post ...

These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.

Every topwater strike makes bass fishing more fun. But there’s something about topwater frog fishing—watching that almost comical-looking bait hop and sputter and then get suddenly obliterated—that ...

Fishing duo Cole & Jay use a new frog lure to slay giant bass successfully.

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...