Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...
ABC Columbia

“Most interesting man” ads are back

(CNN)– The “most interesting man in the world” is back. Dos Equis is giving new life to its iconic advertising campaign. It’s ...

Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...
American Craft Beer

“Most Interesting Man” Beer Ad Returns As Dos Equis Sales Drop

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

The return of the Most Interesting Man in the World

For actor Jonathan Goldsmith, the role made him an overnight success—at age 68 ...

Dos Equis revives 'Most Interesting Man' ads as beer sales struggle

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.
ADWEEK on MSN

Dos Equis Revives Most Interesting Man to Shake Up ‘Boring' Beer Sector

Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.
Bennington Banner

The ‘Most Interesting Man in the World’ returns

Ten years after his last appearance in the wildly popular Dos Equis ad campaign, local resident Jonathan Goldsmith has ...