Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?” or “Is keyword targeting as impossible as spinning straw into gold?,” and each engine will ...

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

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