As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Unilever?s I Can?t Believe It?s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company?s mobile landing page is not mobile-optimized, making ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

Hermès boosts spring sporting campaign via interactive microsite French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four ...