I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

We recently published 12 Stocks Jim Cramer Talked About. 3M Company (NYSE:MMM) is one of the stocks Jim Cramer recently discussed. 3M Company (NYSE:MMM) is one of the largest industrial conglomerates ...