Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

Riskalyze is adding its first new metric since its Risk Number was introduced to advisors five years ago. Called GPA, the quantitative metric is designed to provide advisors and their clients with a ...

Alon Even is the VP of Marketing at Appsee. Over the past few years there has been a dynamic shift with regards to how software and user interfaces are designed. Trends in design that have been the ...

Discussions across the mobile ecosystem on the need for application developers to become data driven are ongoing. To address this, most developers, when launching a new app, opt to add in an analytics ...

Palo Alto-based Branch Metrics has just raised $3 million from NEA and others to address a series of challenges affecting the mobile app ecosystem today. The company has come up with an advanced “deep ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Medialets, a startup focused solely on providing ads for applications ...

Mobile app analytics firm Apteligent Inc. believes developers are focusing on the wrong metrics when it comes to improving the UX. Typically, developers and mobile teams track business-oriented key ...

Model Metrics, a company that helps enterprises implement cloud services, is now offering to build mobile applications that draw on cloud-based software. Model Metrics has been developing such mobile ...