And that’s why it’s so nice to see ample amounts of merino wool, a big 80%, in these socks. Smartwool’s socks, for example, ...

The magic lies in Smartwool’s genius blend of sustainably sourced, odor-fighting merino wool that feels soft and supple and ...

Throughout your evolution into manhood, you've likely owned many different style shirts. Cotton, linen, knit, polyester, the list goes on. After a while, they all may start to seem the same. Shirts ...

Much like Catherine's original Hobbs knit, it is designed to sit smoothly under jackets without bulk. It is available in ...

Crafted from an iconic natural material blended with cutting-edge fiber, this tee (and its hoodie sibling) is tougher than ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

Merino wool is a pretty magical fabric. It’s lightweight, wicks away moisture, resists odors, and helps thermoregulate (that is, it’s breathable). We’ve been shouldering hundreds of garments made from ...

You’ve heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University backs that up with scientific research. Ever wonder why those expensive merino ...

My wife and kids shrug their shoulders and roll their eyes when they open Christmas presents from me and get more socks.

If you're looking for ways to get back on the golf course sooner this spring, consider incorporating wool into your on-course layering strategy. Bear with us, we know wearing wool on the golf course ...