Emplifi gives brands a holistic view of customer interactions across every touchpoint. Real-time social listening and monitoring keeps teams aware of sentiment, competitor activity, and industry ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

In today’s fast-moving, AI-powered media world, businesses can no longer afford to fly blind. Transparency and performance visibility aren’t just “nice to have” anymore — they’re critical for survival ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...

Doing social media marketing is one thing, but if you’re not analysing what you’re doing, you may as well be doing nothing at all. Dave Howell compares four of the current market-leading social ...

The Master of Arts in Media and Public Engagement (MAPE), is a 2-year interdisciplinary program that spans traditional boundaries between theory and practice, offers a critical study of the history, ...