Dublin, Oct. 09, 2024 (GLOBE NEWSWIRE) -- The "Communication Test and Measurement - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. The global market for ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Aging thermal plants face mounting challenges—rising maintenance costs, stricter emissions standards, and the need for ...

The National Quality Forum announced the Measure Applications Partnership has issued new reports on quality measurement strategies for a group of hospitals specializing in cancer care; hospice and ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

When are you supposed to build an economic value model to justify a proposed information technology investment? Whenever the CFO or CIO asks you to. But a more subtle answer rests in a decision ...

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...

Effective leaders establish a comprehensive business plan and define strategic objectives to manage their operations. By measuring and analyzing customer satisfaction, you can ensure that any ...