In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Flat organizations reduce management layers to boost communication, agility and morale, but they may struggle with role ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Picture the most successful companies in the world; they have one thing in common — an effective organizational structure. But what exactly does that entail and how can it make or break a business? If ...

As we find our footing in the new year, business leaders may be wondering how to guide their teams toward their end goals, which often include generating demand, driving conversions and improving ...