CHICO — I had an enjoyable time visiting digital marketing agency Method Marketing this week. The performance-focused agency was founded in 2016 by Chief Executive Officer Wes McMahon, a Chico State ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to elusive millennials. The unique experiences ...