Social work is a wide-reaching field that provides an array of services to diverse populations. The field divides its spectrum of practice into three widely recognized, interrelated levels: micro, ...

While micro-influencers may not be the best option for scaling sales for mass-market products, they certainly have their place in a well-organized influencer marketing strategy. The Fast Company ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Whether prompted by personal growth, economic shifts or the ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

In recent years, influencers have taken over the social media marketing industry, pushing traditional celebrities aside in advertising and product promotions. However, macro-influencers may face some ...