It has to be McVitie's... or does it?

McVitie’s has just launched a brand-new biscuit for 2026 and this is certainly news worth knowing about. The launch is a 'lighter' version of their beloved Digestives biscuits - but in a golden ...

People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested. Anthony Coulson is general manager at McVitie’s chocolate ...

Global snacking company Pladis is expanding its classic noughties brand, BN, with the introduction of a new cake format, McVitie’s BN Mini Rolls. Available in two classic flavours, Raspberry and ...

United Biscuits has launched a raft of products to add to its McVitie’s cake portfolio. In response to rising demand for wholegrain products, United Biscuits has developed Wholesense, a line of ...

McVitie’s is reducing sugar in nine of its best-selling UK biscuits by up to 10%, in what it calls a breakthrough in sugar reduction that doesn’t compromise taste. The reformulated McVitie’s Original ...

Pladis is introducing a new limited-edition flavour to its McVitie’s Digestives range: Raspberry & Cream Pink Digestives. The product features golden-baked Digestive biscuits topped with a raspberry ...

McVitie’s is undertaking its biggest ever marketing initiative to date by joining forces with Britain’s Got Talent as the new headline sponsor of the entertainment talent show for 2022. The ...

The snacking brand has appointed TBWA\London to handle strategic and creative duties while Manning Gottlieb OMD will take control of media planning and buying. Both agencies will work across a range ...