United expands MileagePlus perks, boosts credit card path to status.

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.

To deepen engagement in its brands and further ties to pop culture, the retailer is offering "meaningful moments" ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

We take a close look at frequent flyer miles programs, from earning points to redeeming them, to find out where the true value lies.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

Nearly half of all new restaurant loyalty program signups came from Gen Z in 2024, overtaking millennials. Research shows ...