For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

TV is in a full-scale transformation, with streaming giants challenging the dominance of traditional linear broadcasters.

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science ...

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...

Streaming just overtook traditional TV in another category — for the first time ever, streaming services have outspent ...

On-demand content consumption is firmly established in the French TV market according to Médiamétrie’s latest study, 2025 TV/Video Year. In 2025, French ...