For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad spending continued its shift away from linear TV to ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

TV is in a full-scale transformation, with streaming giants challenging the dominance of traditional linear broadcasters.

Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

With the backdrop of Warner Bros. Discovery now in full play -- in terms of a possible sale -- think of the linear TV/streaming relationship, as it relates to WBD and other similar legacy media ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

I wish I had a nickel for every article I've read announcing the “Death of Linear TV.” Is there nonlinear TV? Choose your own adventure programming? No, there’s not. Generally, when someone talks ...