A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...
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How the linear vs. streaming showdown will decide TV’s future
TV is in a full-scale transformation, with streaming giants challenging the dominance of traditional linear broadcasters.
While streaming platforms are gaining high-profile business news appeal, down in the weeds are TV-streaming distributors trying to make end-of-the-year adjustments to their core packages and bundling ...
Warner Bros. Discovery on Thursday announced a restructuring plan to segment its business into linear and streaming units in a move that could simplify future consolidation. Shares of WBD were up ...
For broadcast TV, 2025 was the year that the narrative swung back their way — and we have “High Potential” and “Tracker” in particular to thank for that. Both shows continue to dominate with ...
Free, ad-supported TV (FAST) has moved from experimental to structural. Half of FAST viewers watch five or more days a week, ...
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