The discounter said it will stop making certain “exact same basket” comparisons in response to a report from an independent ...

Notably, NAD took issue with Lidl’s use of the “exact same basket” catchline in its advertisements, asserting that the ...

German supermarket chain Lidl faces a 43-million-euro ($50 million) payout to a French rival after an appeals court ruled its ads to be deceptive. The Paris appeals court ordered Lidl to pay the ...

Having played with Sainsbury’s in its answer to the 50p challenge, Lidl turned to Morrisons this weekend in an ad in the Sun newspaper. Taking a pointed look at the stages Morrisons customers need to ...

German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is ...

A French court found over 370 ads ran by Lidl were deceptive and amounted to unfair competition - Copyright AFP/File GABRIEL BOUYS A French court found over 370 ads ...