“Less” applies to unspecific quantities such as “less dumb content in the Aspen Times.” “Fewer” would apply to “fewer dumb stories in the Aspen Times.” Assistant Editor’s note: Lots of emails, too, on ...
The difference between less and fewer was one of the first issues to come on my radar as a beginning copy editor. Unfortunately, I learned it wrong, as I found out a few years later. Even more ...