New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2 ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED lights that brings sets to lif.