Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

A beauty editor reviews L’Oréal Paris Telescopic Extensionist mascara, revealing why its curling, lifting effect rivals a ...

A keratin lash lift is a treatment that curls and lifts natural lashes using a keratin-based solution. The lash lift process typically takes 45 minutes to an hour and can last 6-8 weeks with proper ...

If you have stick-straight eyelashes, hate applying mascara daily, or just want to elevate your natural lashes, you've probably considered getting a lash lift. Lash lifts are like a hair perm but for ...

Move over, eyelash extensions! There's another beauty treatment in town that's promising larger-than-life lashes and gaining major traction. Lash lifts are becoming a go-to treatment for beauty ...

I stopped wearing mascara two years ago after I couldn’t find one that would stay put. Not only did this save me time in the morning, it also allowed my lashes to get in really good shape. Don’t get ...

Beauty treatments of the 21st century are largely aiming for an "I-woke-up-like-this" look. For instance, lip blushing is meant to give your lips a bit of color so they don't look dry or pale—hence ...

My eyelash journey started about two years ago around the time when lash extensions really caught on. I tried them and loved them—at first—but after they grew out, I noticed that my natural lashes had ...