Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO master builders that are looking for an easy way to add extra effects to their LEGO creations in the form of sound, light or even action, may be interested in a new range of “Super Bricks” ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO characters (Mario, Luigi and Peach) themselves are the pieces with the ...

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 times with the LEGO block inserted, the transparent part turned the same ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.