LEGO announced the launch of five new SMART Play sets from the Star Wars collection, pre-orders already open, stores to get ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting engine, ‘vroom,’ is heard. Tilting the car to mimic cornering produces a ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...