“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...
Warner Bros. bought TT Games, the maker of Lego video games, about eight years ago. And all that time, it was working on something big: a convergence of video games and toys, according to Jon Burton, ...
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