Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes and future play roadmap.

Legoland Resorts across the world are hosting a brand-new family-friendly festival that incorporates a popular video game. Lego Festival runs through June 8 at the Winter Haven theme park. It includes ...