Lego announced that a set based on Transformers character Bumblebee is about to take flight. The new release in the Icons line will cost $89.99 when it shows up on the official site on July 4, 2024, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Actor Tom Holland is best known for portraying your ...

LEGO Transforms Legendary Rock Band Into Custom Set originally appeared on Parade. LEGO is ready to rock! The popular building toy brand is also home to a chain of global theme parks and resorts, and ...

Like LEGO Optimus Prime, LEGO Bumblebee is divided into 10 bags of bricks and Technic pieces. You initially built Optimus as an Autobot, and the last several pages of instructions were a how-to manual ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

Besides not being evil, the other thing that set most of the Autobots apart from the Decepticons was they lacked the ability to fly. The solution to that problem was to give Optimus Prime a jetpack in ...