Fast-food chains have engaged in “chicken wars” dating back to the introduction of McDonald’s (MCD) Chicken McNuggets in 1981 after the failed initial launch of the McChicken Sandwich in 1980. The ...
To lure in price-sensitive consumers and compete with McDonald’s (MCD) $5 Meal Deal, KFC (NYSE:YUM) is expanding its $5 Value Menu to include chicken nuggets and Famous Bowls, and more deals on its ...
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