Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Internet ad spend in the UK has grown at its fastest rate for nine years, according to research from PwC/IAB. Last year, spend on internet ads rose by more than 17% (YoY), surpassing the £10 billion ...
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