Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Marketing videos create awareness. But then what? What do viewers actually do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them ...

The following is a guest post from Guy Atzmon, SVP of creative and product at SundaySky. Netflix has done personalization right from day one. From curating content recommendations based on a user's ...

Looking to add interactive video to your repertoire? If so, you're on trend; we recently conducted a survey at Rapt Media and found that a whopping 64 percent of consumers are more likely to spend ...

Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Building trust with customers makes them far more likely to buy your products and services and continue doing business with you long term. Established businesses succeed because they’ve built trust in ...

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up ...