My virtual event series makes a vigorous case for interactive events, while holding brandcasted events to the satirical fire. But I've left out a big piece of the puzzle - until now. Dear enterprise ...

FULL FACTION INTERACTION Now more than ever, event entertainment is about total audience engagement. “People are tired of buying a ticket and simply watching a show. They want to be part of the ...

Behind closed doors in Mountain View, California, hard working Googlers bring to life all manner of cool services and Android apps. We are seeing one of these new Android apps today, but we are not ...

For many brands, in-person events are back. I’m finding that many consumers and business-to-business audiences alike are craving the excitement that in-person events can provide. For brands, creating ...

Genvid Technologies used its cloud technology to pioneer the massive interactive live events (MILEs) as a new genre in games. It’s a novel concept where spectators can join in the fun, changing the ...

As we sprint through the spring event cycle in a blur of tarmacs and generative AI demos, I was hoping we'd find a way to combine the best-of-virtual with a rethink of what matters on-the-ground.

The 10 Group won at The Drum Awards for Content 2022 in the Best Internal Content Marketing Strategy/Campaign for its Vodafone campaign. Here, we find out more about what went into this successful ...

As the CEO and founder of an event agency, I’ve had the privilege of working with many great brands to create unforgettable corporate events. But as the holiday season rolls around, people often ask ...