We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...
When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...
Intangible categories including financial products have to move beyond selling products and sell propositions, said Manisha Lath Gupta, CMO, Axis Bank, speaking at the Pitch CMO Summit 2012 – South in ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback