It's an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts of summer vacations — but the impact of turbulent financial markets and ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...

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Micro-influencers build trust through authenticity, not follower count. Community-driven content outperforms traditional ads in consumer engagement. Let influencers lead storytelling for genuine, ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As LinkedIn continues to grow as a platform for thought ...