As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Although “influencer marketing” might sound self-explanatory, there are many ways to go about it, some of which might pose significant risks or advantages to your company or brand. The idea is simple; ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Influencer marketing is booming. The industry’s expansive reach, projected at $16.4 billion this year, means innovative ways for you to tap into new audiences, increase engagement, and ramp up ...