The rise of Underconsumption Core signals a cultural shift away from excess and toward intentional spending across ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Executives have the opportunity to glean invaluable wisdom from influencers regarding how to manage change effectively and foster a more devoted following In the high-stakes chess game of corporate ...

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer ...

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. In the dynamic world of affiliate and ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

In recent years, the gambling industry has undergone a remarkable transformation. Once confined to brick‐and‐mortar casinos and physical betting shops, gambling has steadily migrated into the digital ...

The scale, speed and seriousness of India’s creator economy is rapidly reshaping how brands think about growth, trust and commerce. With over 2 million active creators in the country, the ecosystem ...