Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...

Employees of the live shopping industry are categorized as a number of things, especially by Westerners. There’s “influencer farm,” “influencer incubator” and “social sellers” — all titles given to ...

Influencer management agencies help creators increase their income in several ways. Some in the industry noticed a lack of opportunities for BIPOC creators and started their own firms. Business ...

Influencer collaborations have become a cornerstone for brands wanting to build visibility and consumer engagement. As the holiday season looms, brands seeking innovative ways to leverage influencer ...

Influencer marketing remains a hot topic in the advertising industry, prompting agencies and the brands they represent to face a host of complicating factors. For health brands, this includes battling ...

John Frieda has also signed Sticki as its always-on micro influencer partner. A key priority for the brand is re-energising ...

Elon Musk, at one point during an AI Safety Summit in London earlier this month, told UK Prime Minister Rishi Sunak that there will come a time when AI makes jobs obsolete. "We will have, for the ...

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. But before ...

Havas Lynx launched a global health influencer offering Friday morning, formalizing its existing organic community of content creators to better communicate with healthcare professionals (HCP) and ...

Illegal mining was positioned as the campaign’s central concern. The brief argued that unclear boundaries and inconsistent ...