After a rapid rise driven by bold storytelling, Indian OTT now faces creative fatigue. Repetitive themes, sequel-heavy slates, and cautious decision-making have diluted impact. As global content ...

If you loved *Bridgerton* for its romance, drama, and sumptuous settings, India offers a rich array of shows that capture similar magic with its own cultural flavour. From royal intrigues to modern ...

The Great Indian Kapil Show Season 4 sees 47 per cent viewership drop as Kapil Sharma’s Netflix comedy slips from global ...

Forbes contributors publish independent expert analyses and insights. Sweta Kaushal writes about Bollywood and Indian films. Nov 20, 2025, 07:32am EST Four Indian films and one Hindi web show have ...

Following a swift ascent fueled by daring narratives, the Indian OTT landscape is now encountering creative exhaustion. Overused themes, an abundance of sequels, and a conservative approach have ...