At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

In 2022, Jax sang "I know Victoria's secret / She was never made for me and you.” Later that same year, Victoria's Secret, once known for its narrow beauty standards, underwent a remarkable ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity marketing, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and ...

Combining known and unknown identity insights and behavioral data from across the entire buyer journey, marketers gain a high definition picture of prospects to enhance personalization. Latest ...