ITV Creative launches first major brand campaign under new leadership

The work marks the first major brand campaign from ITV Creative since the arrival of Niki Garner as director, Tom Houser as ...
Marketing Week

‘More distinctive and consistent’: Why ITV is investing in brand to drive its next stage of growth

ITV has launched a new brand platform as it looks to enter its next phase of growth, marking its biggest brand-led marketing investment since the launch of its streaming platform ITVX in December 2022 ...
Advanced Television

ITV Studios launches Bright Entertainment label

Lily Wilson has announced the name of ITV Studios’ new entertainment label as Bright Entertainment. To mark this news, Wilson ...
The Hollywood Reporter

Roku Head of Content David Eilenberg Exits to Become Creative Director at ITV America

The executive has led Roku's content business for the past two years. By Alex Weprin Senior Editor Eilenberg, who previously worked as the studio’s chief creative officer before jumping to Roku in ...
World Screen

Hot Sauce Pictures Taps ITV Alum as Creative Director

Hot Sauce Pictures has appointed Helen Ziegler, currently senior commissioning editor at ITV, as creative director, a role she will take up later in 2025. Hot Sauce was launched in October 2024 when ...