Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...
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IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall
In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...
The original incident occurred after an IPL match between Mumbai Indians and Kings XI Punjab, when Harbhajan slapped ...
Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...
Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared ...
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