The mobile space is continuously evolving, but it's important to note that while the mobile market remains the most profitable branch of the gaming sector, it also faces unique challenges, including ...
At the start of the year, the mobile games industry was vehemently discussing the potential impact of Apple’s changes to Identified For Advertiser (IDFA) tracking data and the effect this could have ...
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive ...
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